How Do You Advertise With Local Online Ads?
Local online advertising connects local businesses to consumers in their local areas. People search for golf, food, etc. in a search engine as opposed to looking it up in the phone book. Local online advertising allows you, the small business, to get your name and contact information in front of people who are looking for YOU.
How does local online advertising work?
Local online ads uses specialized search engines that provide results based on the user’s location or the location they specify. Search engines can guess at a user’s location using the IP address of their computer where they are accessing the internet. Some cities and counties have local directories that are specifically targeted to that geographic location. These are excellent places for you to submit your site.
How do I know a directory is worth while?
- Popularity of the Site – Enough Traffic? A site called Alexa will provide you with their site ratings. Go to alexa.com and enter the directory into the site. A measure of the site’s popularity can be found at Alexa.
- Cost – Some directories are free, in which case it’s probably worth your while to list with them. If there is a monetary cost to list with them, figure out if the cost is worth the benefit. Use the other four criteria to figure out if it is worth the price. (location, popularity, appropriateness, etc…)
- Location – Does the directory cover your location or service area?
- Appropriateness – Some local directories cater to specific types of industries. If your business model is computers, you obviously don’t want to be listed in the TV section. Make sure the type of directory is appropriate to your business type.
- Search Engine Optimization – You want your listing to improve your sites visibility organically. You can find their Page Rank by going to prchecker.com.info. A page rank between 5-10 is listed in the major directories, while 1-4 is not.
How do I submit a listing to a directory?
Locate local directories that are similar to your business, give your website to the company by filling out their form and provide monetary payment.
Tags: local ad link, local directories, local online ads, local online advertising, localaddlink, small business advertising